-min.avif)
Collaboration and Approach
Mindset Media partnered with the Municipality of Amsterdam to create Samen Amsterdamse Poort a campaign that united residents, entrepreneurs, and local partners during the area’s transformation. The goal was to strengthen community identity and promote the district as a vibrant, inclusive urban center. Through a tailored communication strategy and a strong visual system, the campaign gave residents a central voice featuring them in outdoor ads, murals, and digital storytelling to reflect the true spirit of Amsterdam Southeast.
Community Activation & Design
The creative concept emphasized connection and diversity through authentic photography, bold typography, and color reflecting the district’s energy. Each visual touchpoint from street posters to social media invited locals to feel seen and involved in shaping their neighborhood’s future.
Result and Impact
Samen Amsterdamse Poort successfully turned an urban renewal project into a movement of community pride. The campaign strengthened relationships between residents and stakeholders and reshaped Amsterdamse Poort’s image into one of creativity, unity, and progress.
